Not that long ago, I discussed how 2 simple analyzes might reveal problematic steps on your website. The inevitable step after finding such places is to test different variations in order to find the one with better performance. Usually, this gold digging is done with the use of A/B or multivariate testing. A/B testing allows you to show … read now
Welcome to our blog, the place where hotel managers and marketers can find simple tips, insights, and advice, that will help them run successful mobile app marketing in their hotels.
From time to time we meet with hoteliers who don’t want a chat to be an active part of their hotel app. They are especially affraid that: they will not have enough people to respond to people’s messages (people will wait for too long to responses); they cannot be online 24/7 (there will be nobody … read now
Nearly two years ago, we predicted that hotel mobile applications will become a MUST-HAVE for hotels. This actually made us to build our own hotel application. Today, applications are still not the standard tool every hotel has to provide. However, some recent numbers and demand have shown us that mobile apps in hotel sector are raising pretty quickly. … read now
If you are a hotelier, you have probably been surrounded by “mobile app here, mobile app there…” talks. The truth is, that Millennials already are your current guests. And you know what? There will be only more tech-savvy people in your hotel, not less. Maybe it’s time to adapt to what your guests need, otherwise you are … read now
Travel Technology Europe 2017. The show showcasing the current innovations in the travel industry. It held on 22-23 February 2017 in London and ran alongside the Business Travel Show. And we were a part of it! We were among 15 selected startups that could present their products in the Launchpad section. As a member of this section, we … read now