Sometimes I need to repeat it just in case you forgot. Having hotel application in place doesn’t guarantee you any wins unless it is attractive for its users – your guests. Yes, purchasing motivation isn’t based on the technology you use. It is based on the feeling you can create. And today, we are going … read now
Welcome to our blog, the place where hotel managers and marketers can find simple tips, insights, and advice, that will help them run successful mobile app marketing in their hotels.
For those who decided to stick with hotel mobile applications, I have a message: It is just a beginning! I didn’t mean to terrify you, however, you should understand some basics to not regret the purchase or development of the application later. If you will not able to use the application properly, you will probably blame the application, … read now
Price is the amount of money that you should provide in order to receive some products (goods or services). Recently, we have been asked our clients if they should provide the price in the menu of their mobile application. This post will quickly dive into this topic. The background of the problem Imagine yourself … read now
Why do we care about the copy? Because experience shown that change in the copy has the greatest impact on conversions! We already published several stories that dived (more or less deeply) into this topic. We guided you through basic copy rules and afterwards, we mentioned writing skills in articles dedicated to Weapons of Influence and so … read now
So you decided to use a mobile app as a marketing tool in your hotel. Congrats! But it is not a finish, it is just a start. One of the first things you have to consider is what you want to include within the app and how you want to communicate it. And as obvious and … read now