Not that long ago, I discussed how 2 simple analyzes might reveal problematic steps on your website. The inevitable step after finding such places is to test different variations in order to find the one with better performance. Usually, this gold digging is done with the use of A/B or multivariate testing. A/B testing allows you to show … read now
Welcome to our blog, the place where hotel managers and marketers can find simple tips, insights, and advice, that will help them run successful mobile app marketing in their hotels.
Not so long ago, we dived into the topic of improving your hotel website with 2 basic analyzes. As this post was very popular and some of you have send us emails asking for more similar content, we decided to reborn this topic. Today, we are going to provide you with answers to 2 particular … read now
Last two weeks, I had a chance to try a job of an undercover agent. I went from hotel to hotel (sooorry guys for not letting you know) and asked several people what they consider to be a best hotel application that would help them during their stay. I didn’t want to ask people the particular … read now
The most common scenario: You googled and found a great hotel application that could ease your job as a hotel Marketer or E-commerce manager. You contacted the vendor’s rep and after the conversation, you were 120% sure you gotta have this application implemented in your hotel. However, once you turned to your director or owners of the … read now
In December, I discussed the most common issues that can be found on hotel websites. It is indeed important to provide your guests with a great user experience, otherwise they will use booking engine when it will come to get an accommodation. And you know the rest of the story… Booking engine will take its … read now