Many hoteliers got under the pressure of innovations in the hotel industry. Mobile applications are admittedly among these innovations. However, one really important question arises: “Does every hotel need to innovate its technology?” As we try to be fair with our clients and determine when we are not a good fit for a hotel, I have … read now
Welcome to our blog, the place where hotel managers and marketers can find simple tips, insights, and advice, that will help them run successful mobile app marketing in their hotels.
If you are a regular reader of our blog, you know that we discuss many topics regarding hotel marketing and hotel mobile app marketing. Nevertheless these posts are useful and popular among our readers, they sometimes don’t answer the questions of our potential customers. This is why I took this space to answer one of the … read now
“App trends come and go, but unique apps are never out of style.” It’s the same with the hotel industry. With the coming of mobile, hotel business has changed. An On Demand hotel app is allowing hotel businesses to flourish in the hyper-competitive market. With 70% of the travelers booking rooms within 24 hours … read now
Not that long ago, I discussed how 2 simple analyzes might reveal problematic steps on your website. The inevitable step after finding such places is to test different variations in order to find the one with better performance. Usually, this gold digging is done with the use of A/B or multivariate testing. A/B testing allows you to show … read now
From time to time we meet with hoteliers who don’t want a chat to be an active part of their hotel app. They are especially affraid that: they will not have enough people to respond to people’s messages (people will wait for too long to responses); they cannot be online 24/7 (there will be nobody … read now