In December, I discussed the most common issues that can be found on hotel websites. It is indeed important to provide your guests with a great user experience, otherwise they will use booking engine when it will come to get an accommodation. And you know the rest of the story… Booking engine will take its … read now
Welcome to our blog, the place where hotel managers and marketers can find simple tips, insights, and advice, that will help them run successful mobile app marketing in their hotels.
Hotel brochures – unreadable, non-uniformed, impractical to carry. However, latest research conducted by Center for Marketing Technology and International Association of Visitor Information Providers shown that 7 out of 10 tourists and visitors pick-up brochures at their travel destination. Moreover, 95% of visitors had their travel plans influenced by information from a brochures they took. Another important points of … read now
Today, data makes the world go round. In each industry, data are demanded to support business decisions. Right now, the word “Data” is among top buzzwords. Everybody wants to be data-driven. The more data, the better decisions. However, the truth is that it is not necessary to gather terabytes of data. More importantly, companies and hotels … read now
For those who decided to stick with hotel mobile applications, I have a message: It is just a beginning! I didn’t mean to terrify you, however, you should understand some basics to not regret the purchase or development of the application later. If you will not able to use the application properly, you will probably blame the application, … read now
Price is the amount of money that you should provide in order to receive some products (goods or services). Recently, we have been asked our clients if they should provide the price in the menu of their mobile application. This post will quickly dive into this topic. The background of the problem Imagine yourself … read now