Delivering Happiness, the book from Zappos’ CEO Tony Hsieh, was in my bookshelf for a long time. That day, I decided to finally read it with no expectations. After I started reading, I realized I should be reading it way sooner. The book is indeed inspiring and I found several Zappos’ ways of doing business to … read now
Welcome to our blog, the place where hotel managers and marketers can find simple tips, insights, and advice, that will help them run successful mobile app marketing in their hotels.
“App trends come and go, but unique apps are never out of style.” It’s the same with the hotel industry. With the coming of mobile, hotel business has changed. An On Demand hotel app is allowing hotel businesses to flourish in the hyper-competitive market. With 70% of the travelers booking rooms within 24 hours … read now
Not that long ago, I discussed how 2 simple analyzes might reveal problematic steps on your website. The inevitable step after finding such places is to test different variations in order to find the one with better performance. Usually, this gold digging is done with the use of A/B or multivariate testing. A/B testing allows you to show … read now
From time to time we meet with hoteliers who don’t want a chat to be an active part of their hotel app. They are especially affraid that: they will not have enough people to respond to people’s messages (people will wait for too long to responses); they cannot be online 24/7 (there will be nobody … read now
Nearly two years ago, we predicted that hotel mobile applications will become a MUST-HAVE for hotels. This actually made us to build our own hotel application. Today, applications are still not the standard tool every hotel has to provide. However, some recent numbers and demand have shown us that mobile apps in hotel sector are raising pretty quickly. … read now