7 Mind-blowing Stats That Will Make You Say “YES” to Mobile Apps

RoomAssistant mobile application

Many people think that “mobile” is still just a buzzword. They used to say “It is too soon…” or “This is just temporary…“. However, they don’t see that mobile is not a future, it is present! Millenials have become your regular customers. Or in your case, guests. And they are pretty much tech-savy. Are you, too? Is it important? Hell, yes!

Mobile is not just a fancy word anymore. Guest hotel apps give you opportunity to market efficiently the upcoming generation of buyers. If your are a hotel executive, take the following stats into account. If you are not, grab them and show them to your boss!


93% of your guests come to the hotel with a mobile phone. (Source: SmithMicro)


Smartphone users spend 89% of their mobile media time using mobile apps. (Source: Smartinsights)


46% of smartphone owners say “they couldn’t live” without their smartphone. (Source: PewResearchCenter)


59% of global travelers use mobile apps when on vacation. (Source: Statista)


63% of travelers prefer to purchase or reserve hotel services through their mobile devices. (Source: SmithMicro)


Hotels with mobile apps like check-in, e-menu and others would be a plus when travellers make decisions where to stay. (Source: TRG)


83% of guests want hotel service promotions (restaurant, bar, spa, etc.) on their mobile devices. (Source: SmithMicro)


Check this post for more statistics about the usage of mobile apps


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Marketing Specialist and PhD. candidate
Lukáš takes care of questions connected to modern marketing, analytics and optimization of processes.

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